WEB DESIGN CASE STUDY
PROJECT OVERVIEW
Company: TOWER Prints
Project Duration: Dec 2022
Role: Web Designer
TOWER Prints is a manufacturing and printing company that makes labels for businesses and individuals.
OBJECTIVES
- To create a blog page for for content marketing. This page wasn’t briefed to the agency that built the website. It ended up being a quick project.
Research & Design Process
To create a user-centric blog page, we reviewed international websites offering a similar service.
I then we developed & executed a visual design that aligned with TOWER Prints’ branding guidelines on WordPress.
Development and Technology
The website was built on WordPress using a combination of Elementor, and the built-in theme.
Tools Used
- WordPress
- Elementor
- Canva & Adobe Photoshop
Style Guide
Images
We feautured images of happy children engaged in arts and crafts activities to evoke a vibrant atmosphere of fun, playfulness, and boundless creativity. This perfectly aligns with our brand’s core mission of creativity with endless possibilities.
Colours
#000000
#FFD800
#292929
Typography
Header1: Poppins/ Bold/ 25px
Header2: Poppins/ Bold/ 21px
Body1: Poppins/ Regular/ 15px
Button1: Poppins/ Regular/ 15px
Results and Outcomes
- Organic traffic to the website increased by 68.63% and the average session duration increased from 00:01:46 to 00:10:07.
