WEB DESIGN CASE STUDY
PROJECT OVERVIEW
Company: The FIX (The Foschini Group)
Project Duration: Apr – May 2022 (2 months)
Role: Web Designer
The FIX is a fast fashion clothing brand that forms part of The Foschini Group.
OBJECTIVES
- The Fix is a clothing South African fast fashion brand that forms part of The Foschini Group. I built The FIX’s storefront on TFG’s bash platform. TFG launched Bash to replace the retail group’s mytfgworld.com platform in order to create a remarkable omnichannel experiences for its customers.
Research & Design Process
I had to take training for a month to learn the new design system and design tools to build the store.
We then began the design process by creating wireframes & mockups to explore different layout options. Through iterations and feedback from stakeholders, we finalised a design of the storefront. I then build The FIX’s storefront that aligned with TFG’s Bash branding guidelines.
Development and Technology
The storefront was built on Strapi. The e-commerce products feed came from Vtex & Endeca.
Tools Used
- Vtex
- Endeca
- Strapi
- Adobe Photoshop
- Slack
- Microsoft Teams
- Asana
Style Guide
Images
By showcasing images of modern stylish young people which appeals to the target audience of Gen Z & Millenials.
Colours
#FCFCFC
#000000
#FF007E
Typography
Header1: Inter/ Bold/ 68px
Header2: Inter/ Semi-Bold/ 22px
Body1: Inter/ Regular/ 14px
Body2: Inter/ Semi-Bold/ 14px
Button1: Inter/ Semi-Bold/ 14px
Results and Outcomes
