Email Marketing
“Direct email marketing has the highest ROI of any marketing channel ~ about 4x the ROI of other digital channels.”
What is email marketing?
It’s simply any advertising that you do via email.
Why should you bother with email marketing? Isn’t it dead anyway?
Well…, here’s why:
- Email direct marketing has the highest ROI of any marketing channel ~ about 4x the ROI of other digital channels.
- Studies show that about 73% of millennials prefer to contact brands via email.
- It’s extremely affordable to run campaigns to generate revenue.
- You can build highly targeted brand engagement by segmenting your subscribers and offering them personalised content and offers relevant to them.
So NO, email marketing isn’t dead.
Here’s what I’ll help you with:
Email Management
- Run campaigns to turn potential leads into customers.
- Convince past customers to buy again.
- Drive more traffic to your website
- Increase your online revenue
Email Automations
- Setup email flows in your ESP or CRM
- Integrate your flows with Shopify and WordPress
- Make the emails enticing enough that your subscribers actually open and engage with them
Email Copy & Design
- Create and schedule your newsletters
- Create your cold email strategy
- Design and code custom HTML templates.
Email List Building
- Run campaigns to build active and verified target customer lists
- Clean email database
- Email segmentation
- Make sure your emails don’t end up in people’s spam folders
Case Studies
Frequently asked questions
What's the process of working with you to setup email marketing automations?
- First, you’ll add me to your email service provider account as a Manager.
- Secondly, I will conduct market research and perform a competitor analysis
- I will then develop your automation strategy.
- The next step would be to create email templates for your brand, work on the copy and the visuals.
- Lastly, set up the flows, promo-codes where applicable, and get everything reviewed by you before going live!
How do you generate leads?
Here’s just a few ways I use to find leads:
- LinkedIn Sales Navigator for B2B leads
- Internal databases/ algorithms
- Content marketing and lead magnets
- PPC Advertising
- Referral programs
- Chatbots and livechats
- …and more…
What info do the list you build contain?
Generally the email lists contain First & Last Name, Job title, Email (Verified), LinkedIn URL, Company Name, Company Phone, Company Address, Company Website, and Source of extraction.
How do you verify the leads collected?
- I use email verification tools like Neverbounce, and Mailtester.
- Implement a double opt-in process for collecting email leads.
- Monitor email deliverability.
- Regular email database cleansing.
What clients have to say about me
"If I had my own company, I would hire you because you are the best to work with. The combination of your deep analytical thinking, your creativity and ability to adapt to any environment is what helps you build businesses. I also love how results and communication matter to you."
Brian M.
Brand Manager
"If you have the opportunity to work with Qhama, I say go for it! You are guaranteed a productive and enjoyable experience with someone that know's what she's doing, and I hope to work with her again in future!"
Nichola S.
Founder & CEO
"I enjoyed working with you and looked forward to all our meetings because I knew for every problem we encountered, you could find a solution for it. Good luck with all your future projects, I know you'll do great."
Ayesha C.
Director
