PPC CASE STUDY - MHM Transport
Project Overview
Company: Isiqalo Transcriptions
Project Duration: June 2021 to October 2021 (5 months)
Campaign Type: Google Paid Search Ads
MHM Transport is a small business based in Cape Town offering car hire services for local residents and car rental for those looking to work for Uber or other e-hailing businesses.
Objectives
- The primary objective was to generate leads for increased online revenue.
Challenges
The owner’s goal was to attract more clients by shifting their focus from Facebook Marketplace to Google’s PPC campaigns. The existing platform was not generating the desired leads, prompting the need for a straightforward landing page to be created as the initial step in this direction.
Tools Used
- Google Analytics
- Google Ads
- Google Console
- SEMRush
- Canva
- Slack
Solutions Implemented
- Created a user-friendly and mobile-responsive WordPress landing page.
- Conducted thorough market research to analyse competitor strategies, including their bidding tactics and advertising styles.
- Researched and selected high-volume exact keywords and long-tail keywords with commercial intent to drive relevant traffic to the website.
- Constantly fine-tuned ad copies, ensuring they resonated with the target audience and maximized engagement
- Implemented negative keywords to prevent irrelevant traffic from reaching the website
Continuously identified and incorporated new targeted keywords to expand the reach and effectiveness of the campaigns
Results and Outcomes
Jun 2021 – Oct 2021
- In just 4 months, we got a total of 128 lead conversions, averaging 25 leads per month.
- Increased the conversion rate by 8.58% from June to 6.20% in October 3021.
